USERS

• PLANNING

• long way to go
• need for services to pull together plans
• markers only 1 tool

• COST

• critical to usage
• clients need economic benefit
• reliable technology will be used

• OWNERSHIP

• marker profile (Breed Society, owner?)

• BREEDER-CLIENT

• additional service (bull +)
• feedback on performance of progeny

• hardest part!
• eg. car analogy
• Must be commercially relevant
• Easy to use and apply
• Accuracy of EBV’s (& GMP’s?)

• DEFINE CLIENTS

• Ag. companies
• Breed societies
• Elders
• MLA

• WHAT DO I TAKE TO CLIENTS?

• cost-benefit analysis
• relevant to real problem
• vision for delivery mechanisms

• arrangements for data access, DNA sampling, some control of data structure
• provide service of information back
• identify trait of value in herds eg. marbling
• accuracy of EBV’s

• ETHICAL ISSUES

• disclosure issues
• similar structure to Breedplan (EBV’s public)
• IP rights of financial contribution eg. MG Society funds 40%
• Angus Society wants to use marker
• Licence technology to MG Society
• Or swap markers with Angus Society
• Difficult to patent - need secrecy

• evaluation
• feasibility
• DNA

• Independent

• needed (no bullshit)

• how???

• information -confidential
• patents/trade secret

• Technology "lock up"